time to knuckle down...

recently I have been terribly slacking with my blog posts! I've just been so engaged with the planning of locations and costumes and such for my final music video idea!

All shall be revealed once i've got up to date with my blogging!

Stay tuned!!! :)

Early/Iconic Music Video - TLC

Using another TLC video from the 90's we see the same theme of using a fantasy/sci fi setting, however 'No Scrubs' and 'Unpretty' both have different directors. The music video is iconic in the way that they're simply placed in a fantasy inspired room (like one in a space craft) and singing about how they don't need a man who can't provide for them. This video suggests that they're focused on themselves they do not need anybody else unless they're good enough for them. Again their music video helps portray to their target audience, which I assume to be preteen - late teen girls, to never settle for any less than they deserve.

Hype Williams, who directed No Scrubs, has worked with many artists prior to TLC's music video. If we take a look at his previous work throughout that year we don't see this common concept of using fantasy elements throughout his work. We also see that he works with many different artists across a wide variety of genre rather that just one particular artist.

As we can see in these examples of Hype Williams' other work within 1999. (excuse the profanities and please refrain from watching if you are easily offended.)


In this video we see that Hype has directed for a rap artist who has used the common interpretation of how rappers are.



Again in this video by Hype with the artist Kelis we don't really see the element of fantasy or sci fi present.

Taking a look at Paul Hunter's previous work within the same year we can compare how different or similar they are to the common theme of fantasy vs reality within TLC's videos.



We can see that there is no factor of fantasy present within the music video Paul had directed for Brian McKnight.



We can see P Diddy in this video directed by Paul as a simplistic visual of P Diddy singing again there is no images of fantasy used in TLC's videos. By comparing the two different directors from the two iconic TLC videos I have chosen, we can see that maybe TLC had a vast input of ideas in their music videos.

Early/Iconic Music Video - TLC

This music video explores the realms between reality and fantasy. The music video shows footage of TLC shown looking into reality from their fantasy land.
It portrays that in reality, society affects the population immensely. This video was made in 1999 which shows us now that society hasn't changed much in the way that it affects us. Such as skinny models and woman with big breasts in mens magazines, giving girls and some boys the pressure of living up to these images in order to impress others instead of ourselves.

However what makes this early video iconic is the fact that at the end of the music video we see that the girls focused on, throughout the video, have accepted who they are within and physically and that they don't let society affect how they think who they are isn't quite enough for everyone else.

As you can also see in the music video one of the members (Lisa Lopes) is using sign language in the chorus so that the message of the song is portrayed to those who have impairments.

Overall the editing and concept of this video as well as the meaning within the song are the perfect ingredients to an early/iconic recipe!

Early/Iconic Music Video - The Temptations

My first early/iconic music video is for My Girl by The Temptations.



This particular video includes footage from the movie 'My Girl' (1991) but we can also see the original 1965 footage of The Temptations performing their hit, for the Gordy label, on stage. When the song was first released it hit number one in the U.S charts and it is still their signature song today.
(The original clip can be found here: http://www.youtube.com/watch?v=ltRwmgYEUr8 unfortunately embedding for the clip was disabled by request)
As you can see the original is very simplistic to go with the mood of their song, portraying the meaning further.
Their lyrics consist of scenarios where others might see them as dull situations but because of "my girl" these situations don't seem to bother them.
For example, "I've got sunshine on a cloudy day...I don't need no money, fortune or fame. I got all the riches one man can claim...Well, I guess you'd say what can make you feel this way? My girl." This song suggests that they don't need anything else as long as they have their girl, therefore the music video is shot of these five men on stage with nothing else but their voices and their own dance moves, as if that's all they need too.

When the song was reinvented as an Epic Sony Record for the release of the movie by Columbia, they made a new music video to accompany the song.
The video suggests another generation growing up finding their own 'my girl'. We see their relationship unfold through the music video and footage from the movie itself. It is interesting to see the black and white effect used for clips of the two characters reenacting the Temptations original video, it begins to reflect the present and the past as one.

Goodwin's Se7en

Here is Andrew Goodwin's Seven:

- Close Ups
- Intertexuality
- Genre Characteristics
- Voyeurism
- Relationship between music and visuals
- Relationship between lyrics and visuals

Originally his theory started out with 5 aspects of how music videos work, however later discovered were two more aspects.

Welcome!

This is Airi Zdrenka's blog, I shall be blogging through my thought process until I reach my final idea to create my A2 music video.

I was previously part of a trio to create a Thriller opening for AS you can look at that blog here: http://thekillerskiss.blogspot.com/

Enjoy!