Early/Iconic Music Video - TLC

Using another TLC video from the 90's we see the same theme of using a fantasy/sci fi setting, however 'No Scrubs' and 'Unpretty' both have different directors. The music video is iconic in the way that they're simply placed in a fantasy inspired room (like one in a space craft) and singing about how they don't need a man who can't provide for them. This video suggests that they're focused on themselves they do not need anybody else unless they're good enough for them. Again their music video helps portray to their target audience, which I assume to be preteen - late teen girls, to never settle for any less than they deserve.

Hype Williams, who directed No Scrubs, has worked with many artists prior to TLC's music video. If we take a look at his previous work throughout that year we don't see this common concept of using fantasy elements throughout his work. We also see that he works with many different artists across a wide variety of genre rather that just one particular artist.

As we can see in these examples of Hype Williams' other work within 1999. (excuse the profanities and please refrain from watching if you are easily offended.)


In this video we see that Hype has directed for a rap artist who has used the common interpretation of how rappers are.



Again in this video by Hype with the artist Kelis we don't really see the element of fantasy or sci fi present.

Taking a look at Paul Hunter's previous work within the same year we can compare how different or similar they are to the common theme of fantasy vs reality within TLC's videos.



We can see that there is no factor of fantasy present within the music video Paul had directed for Brian McKnight.



We can see P Diddy in this video directed by Paul as a simplistic visual of P Diddy singing again there is no images of fantasy used in TLC's videos. By comparing the two different directors from the two iconic TLC videos I have chosen, we can see that maybe TLC had a vast input of ideas in their music videos.