Monday 9 January 2012

Director Study

For my Director Study I will be using Trey Fanjoy who has directed many music videos for Taylor Swift and many more country stars.





Trey has been nominated multiple times at the Country Music Association Awards, Academy of Country Music, Billboard Music Awards and CMT Music Awards and MTV Awards and has won several of the awards she was nominated for. Her videos have appeared on CMT, VH-1, GAC, The Nashville Network, CMT Canada, and MTV. All these awards and nominations show she has been successful in her projects.

Her music videos consist mainly on a narrative wrapped around the song, which makes sense seeing as Taylor Swift is known for her 'story telling' in her music.



In Tim McGraw, which won Video breakout of the year at the CMT awards, the video follows the story of Taylor and a love interest who go their separate ways after their summer together. It shows how she still thinks of him and she wonders whether he still thinks of her when a song plays or when he drives his chevy truck.
If we apply Andrew Goodwin's theory to Trey's work we can see which of his codes and conventions apply to it. In this specific music video we can see that it definitely demonstrates the genre it relates to, a young sweet girl in a country field with a boy she loves.
Demonstrating not only the characteristics of what genre the music is in but also the artist.




The narrative in this music video is around the guy Taylor is in love with (Drew) and how he loves someone else and it revolves around how she spends her time crying over her guitar because of him.



This music video centres around Taylor and a sort of dream sequence because of the infatuation around a certain boy. This particular music video can relate to a wider range of audiences because the video doesn't focus on a main male protagonist so that the audience can place their own character into the song.

1 comment:

  1. Try to tell me able more about teh directors personal style.. You could look at how he is different to someone like Hype (who you talked about in an earlier post. Also try to do a bit more textual anlysis of vidoes and link to your own work.

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