One Take Music Video

This is the music video for Coldplay's 'Yellow'. It was taken in one take and the simplicity of it emphasises the meaning of the song and focuses more on the lyrics rather than what's going on in the video.

I really like this style of music video by James Frost & Alex but I feel that it can only be successful with meaningful songs where the lyrics are more important, therefore only working for certain genres. Because of the lack of effects and narrative it is easier to understand the song and cinematography placed with the music composition.